Charles S. Jacobs is an author, public speaker, and the founder of 180 Partners, which is dedicated to improving businesses through application of the latest psychological science. His clients include 50 of the Fortune 100 and are spread across four continents. He is the author of Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons from the Latest Brain Science.
Jacobs, founder of the Amherst Consulting Group and managing partner of One Eighty Partners, debunks management myths in this provocative, counterintuitive volume, demonstrating how relying on emotions-rather than logic-leads to better business decisions. Jacobs draws on the latest research showing that positive and negative reinforcement don't improve performance, quantifiable objectives cause workers to fixate on the short term and sacrifice long-term focus and certain common management practices produce the opposite of the intended effect. He examines the limitations of current organizational strategy in light of brain science, using layman's language to map out how the brain interprets experience and responds to feedback, reward and punishment. He asserts that organizations that are able to apply brain science to their businesses will have a decided advantage over the competition, and he shows how his findings can enhance performance at every level of a company. Well argued and substantiated, this book turns prevalent management theory on its head and will have lasting impact on how it is taught in business schools and implemented in organizations. (May) Copyright 2009 Reed Business Information.