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Making Them Believe
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Table of Contents

Introduction by Dan S. Kennedy:
Foreword #1 by James Brinkley
Foreword #2 by Deborah Brinkley Kessler
Preface by Chip Kessler
Abbreviated History of Dr. John Brinkley
21 Principles of John R. Brinkley Marketing
Ch. 1: No Substitute For Authority
Ch. 2: In Search of MAXIMUM Authority
Ch. 3: Turning Ideas Into Action
Ch. 4: Fire. Aim.
Ch. 5: The Whole of the Sum
Ch. 6: In The Business Of Being
Ch. 7: Offering a Cure
Ch. 8: Choose to Sell What People Want
Ch. 9: There's Nothing You Can't Get, IF...
Ch. 10: An End to Selling 'Stuff'
Ch. 11: Media, NOT Manual Labor
Ch. 12: Why Not YOU?
Ch. 13: Set The Stage for Success
Ch. 14: Sale Delayed, Sale More Easily Made
Ch. 15: Do You Have 'What It Takes'?
Ch. 16: John Brinkley's GREATEST Secret
Ch. 17: Others Singing Your Praises
Ch. 18: EXTREME Measures
Ch. 19: The Power of Audacity
Ch. 20: The Sources of Power
Ch. 21: Price Elasticity Prescription
Ch. 22: What Others Cannot Have
Ch. 23: Know Thy Customer. He's Probably...
Ch. 24: Look! Up in the sky! It's...
Ch. 25: Larger Than Life---And Then Some
Ch. 26: The Power of TIME and PLACE
Ch. 27: YOUR Place, YOUR Time
Ch. 28: Lemonade From Lemons
Ch. 29: What WILL You DO?---To Succeed?
Ch. 30: Put Your Dukes Up
Ch. 31: Maximum-Strength Positioning
Ch. 32: Who Are You? What Do You Stand For?
Ch. 33: Re-Invention on a Grand Scale
Ch. 34: Two Judges
Ch. 35: Dogged Pursuit
Ch. 36: SYSTEM For Success
Bonus 1: Meet Samuel Griffith Brinkley
Bonus 2: Dr. John Brinkley ON THE RADIO

About the Author

Dan S. Kennedy is a multi-millionaire serial entrepreneur; direct marketing consultant, strategic advisor and direct-response copywriter; and author of 14 business books including the popular "No B.S." series (www.NoBSBooks.com). Chip Kessler is an entrepreneur and consultant specializing in health care industries, and is married to a cousin of Dr. John Brinkley.

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