Introduction 1 Part I: Forget the Mall: Getting a Feel for eBay 7 Chapter 1: Why eBay Is a Terrific Place to Sell 9 Chapter 2: The Bucks Start Here: Signing Up at eBay 19 Chapter 3: Getting to Know Your Marketplace 29 Chapter 4: My Own Private eBay 43 Part II: Are You Selling What They're Buying? 67 Chapter 5: Time to Make Some Money! 69 Chapter 6: Time to Sell: Completing the Cyber Paperwork 97 Chapter 7: eBay Storefront for Rent ? Great Exposure! 125 Chapter 8: Closing the Deal and Shipping It Out 133 Chapter 9: Troubleshooting Your Auction 155 Chapter 10: Using Pictures to Increase Your Profits 175 Part III: So You Wanna Get Serious? 195 Chapter 11: Tools Aren?t for Fools 197 Chapter 12: Advanced Strategies for Selling 211 Part IV: Tips, References and More! 227 Chapter 13: eBay?s Security Resources 229 Chapter 14: Playing Nice with Other eBay Members 245 Part V: The Part of Tens 253 Chapter 15: Ten Golden Rules for eBay Sellers 255 Chapter 16: Ten eBay Success Stories 261 Appendix: Easing Your Way on eBay 269 Index 277
Nathan Huppatz, an eBay Top Rated Seller, runs several eBay and online businesses. He writes automation software for eBay sellers, develops websites and speaks on eBay and e-commerce retailing. Marsha Collier is a world-renowned eBay expert, sought-after speaker and best-selling author on eBay topics.