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Magazines and the Making of Mass Culture in Japan


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Table of Contents

1. The Medium, the Message & the Masses: Understanding Japanese Family Magazines 2. The Splendid Power of Being in Perfect Harmony: How Two Publishers Made a Mass Japanese Audience 3. "We Came, We Saw, We Astonished:" How a Japanese Mass Was Won 4. Reading Together: How the Audience Participated 5. Learning to Consume: How Magazines Politicized Advertising

About the Author

Amy Bliss Marshall is an assistant professor of History and Asian Studies at Florida International University.

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