Preface. Shared Destinies: Korea and Chung Ju Yung. Korea's Entrepreneurial Heritage. Learning the Business. Rebuilding the Homeland. Driving is Believing. Vicotry at Sea. Contractor to the World. Joining the High-Tech Race. Bumpy Road to Labour Peace. Olympic Pursuits. Passing the Torch. Into the Political Maelstrom. Developing the Hyundai Spirit. Lessons for the Global Entrepreneur. Appendices. Notes. Selectyed References. Index.
Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Quest for Globalization (1997) and Chaebol: Korea's New Industrial Might (1989).
"An exciting and instructive tale with a universal message for
aspiring entrepreneurs, this is no hagiography, but a candid
depiction of a strong-willed multibillionaire. l."
-Louis Kraar, Board of Editors"Fortune
"Richard Steers' book, "Made in Korea, a biography of Chung Ju Yung, is remarkable. Chung started as a rice merchant with meager capital, but today Hyundai is one of the largest business groups in the world. This is a true story of rags to riches. I highly recommend it to anyone who is interested in Korea's economic development, and especially the secret of Hyundai's success."
-Joseph M. Ha, Vice President "NIKE
"This is an up-close and personal look at the most important engine of Korea's rapid economic growth, the Hyundai Group and its founder, Chung Ju Yung. This is a readable, enjoyable way to understand Korean business culture and the roots of success of the Korean economy and Korean business groups from the 1960s into the 1990s."
-Jack G. Lewis, Director, Pacific Rim Management Programs, Marshall School of Business, University of Southern California
"As a leading scholar of Korean business and culture, Professor Steers had presented us with critical insights and lessons concerning entrepreneurial spirit in a global context. Through a detailed analysis of Korean business practices embedded in two millennia of history and culture, we learn how Hyundai founder Chung Ju Yung arose from peasant surroundings to heading Korea's premier Chaebol. This book should be on the shelf of every serious reader of entrepreneurship, leadership, and Asian business practices."
-P. Christopher Earley, Randall T. Tobias Professor of Global Leadership, Kelley School ofBusiness, Indiana University.
..."it is well researched and full of perceptive observations on corporate strategy and close (ranging between extremely collusive to antagonistic at times) business/government relations in Korea's high growth era, so as to make the book still a worthwhile read with lasting insights.."
-Albrecht Rothacher/ Asia Europe Journal, 2004