TIM SANDERS, the Chief Solutions Officer at Yahoo!, consults with Fortune 500 executives and world-class brands on marketing and Internet strategy. He lives in northern California.
Remember when the online biz was the playground of the business world? Yahoo! exec Sanders does, and with a vengeful nostalgia. In his almost dementedly excited book on how to get ahead in business by being loveable and smart, Sanders beats the drum of the New Economy louder and more happily than just about anyone out there. The "Big Statement" here Sanders is a proponent of reading as much as possible and boiling it down to an essential Big Statement is that a kill-or-be-killed mentality won't get you far in today's business environment. Better to spread love, by connecting with people, giving out advice, using every available moment to increase your knowledge and being a "lovecat." It's hard not to get swept up by the rose-colored glow of this gleaming "bizlove" philosophy, where people are excited to come to work and where they give out hugs and encouragement to everyone they come across. But being a lovecat, Sanders emphasizes, does not mean being a sucker. Naturally, as with most hype, the relentlessly upbeat narrative leads to some ridiculous overgeneralizations, like "during the Depression people worried about survival. Today the affluent worry about whether or not they are going to have a good experience." Sanders also vastly overestimates the availability of choice in today's job market, saying that if your boss isn't reciprocating your love, just get a new job ("A fresh start is a mouse click away"). These lapses aside, he is convincing. Cynics will argue that a sheep in a pack of wolves will simply be eaten, but a sheep armed with Sanders's brand of intelligent enthusiasm will more likely charm the wolves into submission. (Feb. 14) Copyright 2001 Cahners Business Information.
"Tim Sanders shows us that being a 'lovecat' is a great business
strategy and I wholeheartedly agree. This book teaches us the value
of relationships in the workplace, and it's rich with practical,
effective strategies for enhancing and developing them." -Philip C.
McGraw, Ph.D., author of Life Strategies: Doing What Works,
Doing What Matters
"This is not an 'easy' book. It is a genuine original. (And I know how overused that word is.) It will-should-must change your life. I know Tim Sanders-and he and this book are for real. Believe it. And become a (wildly successful) 'lovecat.' " -Tom Peters, author of the bestselling In Search of Excellence and Reinventing Work series
"Aretha Franklin knew the secret: RESPECT. Tim Sanders knows how to spin it. In business, you get ahead by helping other people get what they want-it's simple, it's obvious, but it's so easy to forget. Love Is the Killer App reminds us that maybe, just maybe, looking out for number one is not the way to get ahead." -Seth Godin, author of Permission Marketing and Unleashing the Idea Virus