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The future of business is loose - loose organisations, management styles, brands, thinking and communications. This book explains why

About the Author

Martin Thomas is a business consultant, trainer and writer and has worked with clients ranging from major corporations to government departments on business, brand and communications planning assignments. He co-founded Nylon, WPP's specialist communication business, where his clients included Xerox, Morrison's and Sony Ericsson. Martin also worked at media agency MPG and wrote the marketing communication section of Camelot's successful bid for the UK National Lottery. Martin is a non executive director of Sport England and the Commonwealth Games Council for England, a Fellow of the RSA and a member of the Marketing Society.

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