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Table of Contents


INTRODUCTION: Looks, Lookism, and the Media 1

CHAPTER 1: Older Than Civilization 8

CHAPTER 2: Pass the Genes, Please: How Looks Drive Dating, Courtship, and Marriage 22

CHAPTER 3: As the Twig Is Bent: How Physical Attractiveness Affects Family Dynamics 45

CHAPTER 4: Readin', 'Ritin', 'Rithmetic, 'n' Ridicule 57

CHAPTER 5: The Job Is Looking Good 73

CHAPTER 6: Rendering Judgment: How Looks Affect Courtroom Results 90

CHAPTER 7: Physiognomy and Public Service 109

CHAPTER 8: Seeing Is Believing 125

CHAPTER 9: The Dark Side of Physical Attractiveness 158

CHAPTER 10: What Price for Good Looks? 175

CHAPTER 11: The Big Business of Beauty 203

EPILOGUE: Rising Above the Effects of Lookism 217




About the Author

Gordon L. Patzer (Chicago, IL) has held various executive positions in and out of the academic world. He is currently Dean of Chicago's Roosevelt University, and serves as the Director and Founder of the Appearance Phenomenon Institute. Dr. Patzer has investigated "lookism" and the physical attractiveness phenomenon for more than 30 years and has been featured in such publications as The Los Angeles Times, Harper's Bazaar, Mademoiselle, Elle, and Self Magazine. He has also been featured on Dateline NBC, The Today Show, and The O'Reilly Factor.

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