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Table of Contents

Introduction. 1 Mood. 2 Mindset. 3 Mechanisms. 4 Measurement. 5 Momentum. 6 Full Circle: The Sixth M. Appendix: The Scientific Stuff. Notes. Acknowledgments. About the Author. Index.

About the Author

Andy Stefanovich, chief curator and provocateur at Prophet, has spent the past twenty years helping the world's leading companies drive innovation from the inside out. In 1990, Andy cofounded Play, a creativity and innovation company, which changed the way business does business. Play and Prophet joined forces in 2009. A popular and dynamic speaker, Stefanovich frequently delivers keynote addresses to leading international organizations and has been featured on CNBC and MSNBC. He lives in Richmond, Virginia. For more information, please visit www.prophet.com/lookatmore

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