Extracts in national newspapersBroadcast interviews with DominicReviews and features in specialist magazinesOnline campaign including dedicated book minisite: www.thelongestclimb.comTargeted consumer advertising
Dominic Faulkner was born in the UK but spent his early years in Nigeria and India. He spent some years with the Army and his first Everest climbing experience was as a member of the Millenium SAS team - but on that expedition he was injured and failed to summit. In 2005 he led the EverestMax team from the shores of the Dead Sea - the lowest point on Earth - to the summit of Everest. They were the first team to make this journey and in so doing attracted worldwide publicity.