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The London Look
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From Savile Row to Carnaby Street, from the bohemian dress of the Oscar Wilde circle in the nineteenth century to the punk street styles of today, London has been a significant source of fashion style. This stunning book, a rich and stimulating history of two hundred years of London fashion, explores the circumstances and characteristics that have made the "London look" distinctive. Focusing on the design, production, marketing, and consumption of clothing during this period, the authors place these activities in the context of social, cultural, and economic change in the capital. They move chronologically, discussing the rise of the West End as a centre for fashionable life; the era of imperial fashion when London dominated the world politically and economically; the increasing democratisation of fashionable dress; the challenges and conflicts of modernity; the school of couturiers that emerged mid-century; and the rise of the independent fashion designer and small boutiques. Finally they describe the London punks who, toward the end of the twentieth century, theatricalised the street in a mood of social and sartorial dissent and paved the way for postmodern styles. Lavishly illustrated, the book draws on photographs of Museum of London's remarkable collection of objects and images, and material from the London Institute. This book accompanies an exhibition at the Museum of London from October 2004 to April 2005.
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About the Author

Christopher Breward is deputy head of research at the Victoria and Albert Museum and visiting professorial fellow at the London College of Fashion. Edwina Ehrman is curator of Dress & Decorative Art at the Museum of London. Caroline Evans, reader in fashion studies at Central Saint Martins College of Art and Design, London, is also the author of Fashion at the Edge, published by Yale University Press.

Reviews

"The London Look; Fashion from Street To Catwalk takes as its starting point the same ethos as I-D: that the most exciting fashion is out there on the street already."-I-D Magazine

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