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The book contains material from China, Singapore, Taiwan and Hong Kong, Canada, Iran, South Africa, Australia, Russia, as well as the broad sweep of European countries: UK, France, Germany, Spain, Switzerland, Italy, Greece, Portugal, Scandinavia, Benelux, Poland and other Eastern European countries. CONTENTS Introduction IT'S ALL IN THE FONT Sans serif Title case All upper case Serif Title case All upper case Mixed case Small / Large Mixed font Modular and grid based Superbold Stencil Cursive Handwritten Outline Inline and multilinear Blurred / Repeated 3-D Retro MORE OR LESS Flourishes Rules and dividers Cropped Negative space Missing parts Minimal ALTERNATIVE ARRANGEMENTS Rotated Slanted Circular Multilayered Reflection and inversion Word / Monogram lock-ups COLOURFUL CHARACTERS Single letter marks (A-Z) Linked letters In a word Typographic marks Dots and fullstops Slashes Ampersands Underlined Other punctuation Numerical and mathematical CARRIERS & CORNERS Letter carriers Carriers Circles Squares Rectangles Other shapes Frames EAST Chinese Arabic Hebrew Bilingual SYMBOLIC Windows and patterns Illustrative characters Combination marks
Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.