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"Logotype" is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. "Logotype" is truly international, and features the worlds outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, "Logotype" is an important and essential companion volume.
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Table of Contents

The book contains material from China, Singapore, Taiwan and Hong Kong, Canada, Iran, South Africa, Australia, Russia, as well as the broad sweep of European countries: UK, France, Germany, Spain, Switzerland, Italy, Greece, Portugal, Scandinavia, Benelux, Poland and other Eastern European countries. CONTENTS Introduction IT'S ALL IN THE FONT Sans serif Title case All upper case Serif Title case All upper case Mixed case Small / Large Mixed font Modular and grid based Superbold Stencil Cursive Handwritten Outline Inline and multilinear Blurred / Repeated 3-D Retro MORE OR LESS Flourishes Rules and dividers Cropped Negative space Missing parts Minimal ALTERNATIVE ARRANGEMENTS Rotated Slanted Circular Multilayered Reflection and inversion Word / Monogram lock-ups COLOURFUL CHARACTERS Single letter marks (A-Z) Linked letters In a word Typographic marks Dots and fullstops Slashes Ampersands Underlined Other punctuation Numerical and mathematical CARRIERS & CORNERS Letter carriers Carriers Circles Squares Rectangles Other shapes Frames EAST Chinese Arabic Hebrew Bilingual SYMBOLIC Windows and patterns Illustrative characters Combination marks

About the Author

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.

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