SmartSellTM - The New Way to Sell Online

We won't be beaten by anyone. Guaranteed


Product Details

Table of Contents

The book contains material from China, Singapore, Taiwan and Hong Kong, Canada, Iran, South Africa, Australia, Russia, as well as the broad sweep of European countries: UK, France, Germany, Spain, Switzerland, Italy, Greece, Portugal, Scandinavia, Benelux, Poland and other Eastern European countries. CONTENTS Introduction IT'S ALL IN THE FONT Sans serif Title case All upper case Serif Title case All upper case Mixed case Small / Large Mixed font Modular and grid based Superbold Stencil Cursive Handwritten Outline Inline and multilinear Blurred / Repeated 3-D Retro MORE OR LESS Flourishes Rules and dividers Cropped Negative space Missing parts Minimal ALTERNATIVE ARRANGEMENTS Rotated Slanted Circular Multilayered Reflection and inversion Word / Monogram lock-ups COLOURFUL CHARACTERS Single letter marks (A-Z) Linked letters In a word Typographic marks Dots and fullstops Slashes Ampersands Underlined Other punctuation Numerical and mathematical CARRIERS & CORNERS Letter carriers Carriers Circles Squares Rectangles Other shapes Frames EAST Chinese Arabic Hebrew Bilingual SYMBOLIC Windows and patterns Illustrative characters Combination marks

About the Author

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Logotype on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top