Foreword xi Introduction xv Hit the Ground Running-Valuation Basics Chapter One Value-More Than a Number! 3 Chapter Two Power Tools of the Trade 13 Chapter Three Yes, Virginia, Every Asset Has an Intrinsic Value 35 Chapter Four It's All Relative! 59 From Cradle to Grave-Life Cycle and Valuation Chapter Five Promise Aplenty 83 Chapter Six Growing Pains 105 Chapter Seven Valuation Viagra 125 Chapter Eight Doomsday 143 Breaking the Mold-Special Situations in Valuation Chapter Nine Bank on It 163 Chapter Ten Roller-Coaster Investing 185 Chapter Eleven Invisible Value 203 Conclusion Rules for the Road 225
ASWATH DAMODARAN is Professor of Finance at New York University's Leonard N. Stern School of Business. He has been the recipient of numerous awardsfor outstanding teaching, including the NYU universitywide Distinguished Teaching Award, and was named one of the nation's top business school teachers by BusinessWeek in 1994. He has written or coedited numerous books, including Damodaran on Valuation, Investment Valuation, Corporate Finance, Investment Management, Investment Philosophies, and Applied Corporate Finance (all published by Wiley), as well as The Dark Side of Valuation, Investment Fables, and Strategic Risk Taking.