Tara Button is the CEO and founder of Buymeonce.com. Having worked in advertising for many years and having been a cluttered impulse shopper for all her life, she is now an active campaigner influencing manufacturers to up their game in terms of product longevity and to encourage consumers to buy once and buy well.
'I love the idea behind Buy Me Once' - Ashton Kutcher - actor and activist
'Brilliant Idea' Caitlin Moran - author and journalist
'An excellent new book tackles happiness v consumerism, and how to achieve more of the former with less of the latter. Tara Button's A Life Less Throwaway promises a more contented way of living and rages amusingly against planned obsolescence, fast furniture, weaselly advertising and cunning shop design. It also offers tips on curating and caring for your possessions, as well as ad-blocking.' Katrina Burroughs - The Sunday Times journalist