"An in-depth look at the anatomy and history of feet reveals their often overlooked importance in human evolution, medicine and art." --Science News "Stylish, informative, entertaining, and pleasantly personal . . . Whether Rinzler is exploring how our feet explain or illuminate such topics as evolution, disability, racism, diet, or desire, she maintains a fascinating perspective on the peculiarities of being human." --Rain Taxi Review of Books "This neat little book draws a clear picture of our feet, providing understanding that extends far beyond the obvious. Readers often like to walk away from a book feeling they learned something--that the author left them with a new way to look at an old idea, and this book fulfills that need." City Book Review/San Francisco & Sacramento (five stars) "Rinzler lifts the lowly human foot to new heights in this appealing book." --Booklist (starred review) --------------------- From the Author I had just published the 5th edition of Nutrition for Dummies and was looking about for my next project. I started the search for a subject (a moment all writers anticipate with both pleasure and dread)... and then I thought about the foot--inelegant, overlooked, underreported and completely indispensable (it turns out) to our climb out of the caves into modern civilization. While it is common to credit our progress to the evolution of our increasingly more complex brain, in fact, we stood straight before we began to think straight, and our two feet have influenced our language, our politics, our religion, our legislation and, of course, our medicine. Who could resist such a mix? Ordinarily when I write I sit surrounded by medical books, including almost every single one of the Merck Manuals (I have collected all but two Manuals and all the Indexes). This time I had Dickens novels, the Bible, dictionaries in various languages, histories of the Roman Empire and the Nazi era, anthropology texts--and, yes, medical books. It was like being let loose in the biggest best toy store in the world.
1. Destiny
2. Defect
3. Difference
4. Diet
5. Desire
Appendix: Pais, ped, and pod
Co-op available
Significant galley printing. ARCs distributed at ALA Midwinter.
National morning show TV campaign
Public and commercial radio broadcast campaign, including RTIR
advertising
National print and online campaigns targeting all major newspapers;
women’s magazines
(O, The Oprah Magazine, Elle, etc.); fitness magazines (Runner's
World, Running Times); science magazines (Science, Discover, etc.);
culture magazines (New Yorker, Atlantic); health and literary
blogs; and popular web sites such as Salon and Slate. [Note: the
author is frequently quoted in magazines such as Self regarding
food and nutrition]
Publication date coincides with Barefoot Month (June 2013)
Simultaneous eBook publication and promotion
Author tour: New York, NY
Possible serial excerpt in Discover magazine
Possible promotion through the Scientific American and BOMC2 book
clubs; Patagonia catalog
Reading group guide development and book club outreach
Academic marketing plans include Consortium subject catalog and
Required Reading newsletter advertising and FYE/ Common Book
program outreach
Giveaways through Goodreads and Library Thing
Promotion through BLP’s social media networks and
www.blpress.org
Blurbs likely from Jane Brody, U.S. Rep. Carolyn Maloney and
Assemblyman Richard Gottfried, chair of the NYS Assembly Health
Committee; blurbs solicited from Gina Kolata and Natalie
Angrier
Marketing and publicity efforts supported by Molly Mikolowski of A
Literary Light
Carol Ann Rinzler, a former nutrition columnist for the New York Daily News, has contributed to a number of publications, including the New York Times. She is the author of more than twenty books on health and medicine, including Nutrition for Dummies, an international bestseller translated into fourteen languages.
A Selection of the Scientific American, History, and BOMC2 Book Clubs "An in-depth look at the anatomy and history of feet reveals their often overlooked importance in human evolution, medicine and art." --Science News "Stylish, informative, entertaining, and pleasantly personal ... Whether Rinzler is exploring how our feet explain or illuminate such topics as evolution, disability, racism, diet, or desire, she maintains a fascinating perspective on the peculiarities of being human." --Rain Taxi Review of Books "This neat little book draws a clear picture of our feet, providing understanding that extends far beyond the obvious. Readers often like to walk away from a book feeling they learned something--that the author left them with a new way to look at an old idea, and this book fulfills that need." --City Book Review "Rinzler lifts the lowly human foot to new heights in this appealing book." --Booklist (starred review) "Carol Ann Rinzler has written a surprising and delightful book about this 'underwhelming, underreported, and completely indispensable' part of the human body. It's amazing what you'll learn!" --RICHARD N. GOTTFRIED, Chair, New York State Assembly Health Committee "Carol Ann Rinzler weaves together material from art, literature, science, and history to broaden our understanding of the human foot. Her book is by turns entertaining, enlightening, and altogether satisfying." --Congresswoman CAROLYN B. MALONEY "Among the many pleasures of this book are the intriguing subject, Carol Ann Rinzler's lively and accessible writing style, and the amazing array of information she has gathered from so many different fields ... Who knew that the story of our own feet could be so fascinating?" --SANDRA OPDYCKE, author of No One Was Turned Away and Jane Addams and Her Vision for America "This book will amaze you as it walks you through evolution, history, mythology, and a good dose of anatomy, to enlighten you about the role of the Humble Human Foot in bringing human beings to where we are today. Thoroughly enjoyable, informative, and well written, it is a must read for anyone involved in caring for our lower extremity--or interested in our evolution. In short, you will never view the foot the same way again." --GARY STONES, DPM, President, New York State Podiatric Medical Association
 |
Ask a Question About this Product More... |
|
