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The minutes and hours following the 11th September terror attacks on the World Trade Center posed the greatest challenge to governance in New York City's history. Mayor Rudoph Giuliani had barely escaped with his life in the collapse of the first tower. Fires burned furiously near the site as the other buildings verged on collapse and Air Force fighter jets criss-crossed the sky to ward off other attacks. Yet in those moments after the calamity, and in the following days and months, Mayor Giuliani not only steered the city through the crisis, but did so with an assurance and authority that was hailed around the world as a model of courageous leadership. In this book, Giuliani describes vividly the chaos and horror of the twin towers catastrophe, and explains how the rules of management he enforced as Mayor enabled him to gain control of the emergency. These are also the rules, Giuliani makes clear, that anyone in a leadership position - from the head of a large corporation to the owner of a corner shop - can use to inspire others and achieve concrete results.
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* Ad campaign in The Spectator, The Week, The Economist, Management Today and The Financial Times * Review coverage anticipated across the national press and specialist magazines * Submitted for trade promotions * Reading copies available


About the Author

RUDOLPH W. GIULIANI is a former US attorney who became the 107th mayor of New York in 1993, and was re-elected in 1997. He lives in Manhattan. KEN KURSON, who worked on the book with Mayor Giuliani, is editor-at-large at Money and a contributing editor for Esquire.


Former New York City mayor (and Time magazine Man of the Year 2001) Giuliani is recognizable worldwide owing to his strong, reassuring, and constant presence on September 11, 2001 and the months that followed. Here, he sets out the leadership principles that he employed throughout his tenure as mayor and shows how he used those principles first to rejuvenate his city early on in his administration and then to help it recover after the tragedy. These principles include accepting responsibility for one's own actions and those employees who act on them, having and leading with strong beliefs, and underpromising while overdelivering, among other things. For each of these, he offers stories from his own life to show how those principles should be applied and why. The reading by actor Tony Roberts can sometimes seem more than a bit somber and self-absorbed; perhaps Giuliani, who presents the introduction, should have recorded the rest of the book as well. However, the delivery here is outweighed by substance, as the author presents throughout not only advice helpful to leaders of all types of organizations (or cities) but also an absorbing and intimate portrayal of a born leader with a strong will, strong convictions, and a strong heart. Highly recommended for all libraries.-Sally G. Waters, Stetson Coll. of Law, Gulfport, FL Copyright 2003 Cahners Business Information.

". for having more faith in us than we had in ourselves, for being brave when required and rude where appropriate and tender without being trite, for not sleeping and not quitting and not shrinking from the pain all around him" The reasons Time magazine made Rudolph Giuliani their Person of the Year for 2001for his leadership after the September 11th attacks.

New York's celebrated former mayor explains how he used specific management strategies to run the city and handle crises in this captivating memoir. It's momentarily jarring when Giuliani's familiar voice on the introduction switches to Roberts's voice for the body of the book, but listeners will quickly adjust. Roberts reads the former mayor's words in a calm, authoritative and thoughtful tone. He sounds earnest and persuasive as he expresses Giuliani's point of view. Giuliani's minute-by-minute account of his actions on September 11-trying to coordinate rescue efforts and reassure the populace while reeling from the deaths of firefighter friends he'd spoken to just minutes before-is harrowing. Other anecdotes are equally forceful, as when Yasser Arafat arrived uninvited to Giuliani's U.N. anniversary celebration, and Giuliani insisted on making Arafat leave while attempting to avoid an international scandal. Giuliani's main advice to leaders: surround oneself with talented people, hold daily meetings to keep everyone on track, define the core mission and make sure procedures and policies serve that mission efficiently, demand accountability from everyone (including oneself), show loyalty to employees and become knowledgeable about all subjects related to one's organization or business. Simultaneous release with the Miramax hardcover (Forecasts, Sept. 30). (Oct.) Copyright 2002 Cahners Business Information.

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