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The Lawn Care Entrepreneur - A Start-Up Manual


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I am already a very experienced and respected gardener and did in fact begin my horticultural career in lawn care. I began my business as a sole trader and now employs 12 people purely a result of my business accelerating at such a phenomenal rate. I have grown my business from scratch in six years. My training is by no means agricultural or horticultural. On the contrary I was packed off to university to study for a Business Studies degree and it wasn't until I'd worked for a well known bank for three years that I realised that the corporate lifestyle was not for me. Meanwhile I had bought my own house and had developed a very keen interest in general gardening and by the time I decided to start my own business, not only had I purchased much of my equipment but had also completed all my marketing. It wasn't until that point that I decided to resign my bank position and move into Lawn Care Management. By the time I had sunk my spade into someone else's garden for the very first time, I already had approximately $30,000 in various lawn care contracts signed up. Although to some degree, I do regret that my degree was not in a horticultural related subject, my business studies knowledge as well as my finance background has been extremely useful to me driving my business forward in a realistic and positive way. I am currently exploring the possibilities of putting together a package which I will be franchising via the Internet.

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