Chapter 1. Introduction Exploring language, identity and cycling in
the new media age
PART I. IDENTITIES IN THE MEDIAChapter 2. `Mark, Mark, can we have a word?' Narrative and evaluation in the media interviewChapter 3. Coming cleanFraming and identity negotiation in the Oprah-Lance Armstrong interviewChapter 4. Multimodality identity in manga Yowamushi Pedal and the semiotics of Japanese comics
PART II. IDENTITY AND ONLINE COMMUNITIESChapter 5. Having a Rashomon momentIdentity negotiation in an online communityChapter 6. Making the linkIntertextual resources in an online forumChapter 7. The case of Franz Identity and carnival in online communities
PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING Chapter 8. `Hey you, thanks for buying our stuff.' Language, multimodality and identity in two corporate websitesChapter 9. "68 years on the same B17"Brooks, consumer reviews and brand loyaltyChapter 10. In pursuit of marginal gains Corporate sponsorship and brand-building videosChapter 11. Welcome to the GCN show! Community and identity on YouTubeChapter 12. Conclusion Rethinking interpersonal semiotics in new media
Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist.