Woosung is one of the leading experts in the field of nation branding in Korea. He served as a Cyber Advisory Council Member at The Presidential Council of Nation Branding, and as an Overseas Advisory Member at The National Unification Advisory Council. His blog (www.KoreaBrandImage.com) received multiple awards and its popularity led to the publication of his book "Stand Up to the World (2010)," written for a Korean audience. He earned his B.A. in Management from the University of Denver and an M.A. in Consumer Psychology from New York University. He is a featured columnist of various media and also works as a copywriter/marketing professional. While in New York, he led a series of successful marketing campaigns promoting Korean culture, and made numerous TV/Radio appearances. His mission is to help readers around the world understand and enjoy Korean culture through literature.