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Kotler on Marketing


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About the Author

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.


Bradley T. Gale author of Managing Customer Value Strategy, tactics, and guidelines for improving marketing effectiveness and customer value spring to life in this must-use book.
George S. Day author of Market Driven Strategy A masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers.
Christopher Lovelock author of Product Plus and Services Marketing A treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor.
Al Ries Chairman, Ries & Ries, coauthor of Positioning Kotler is marketing. Everybody who is anybody in marketing should read this book.
David Aaker author of Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies.
Professor Leonard L. Berry author of Discovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world.

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