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The Knowing-Doing Gap
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Table of Contents

Preface 1. Knowing "What" to Do Is Not Enough 2. When Talk Substitutes for Action 3. When Memory Is a Substitute for Thinking 4. When Fear Prevents Acting on Knowledge 5. When Measurement Obstructs Good Judgment 6. When Internal Competition Turns Friends into Enemies 7. Firms That Surmount the Knowing-Doing Gap 8. Turning Knowledge into Action Appendix Notes Index About the Authors

About the Author

Jeffrey Pfeffer is the Thomas D. Dee Professor of Organizational Behavior at Stanford Graduate School of Business and the author of The Human Equation (HBS Press).

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