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Know What Makes Them Tick
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Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships-with peers, mentors, supervisors, and industry leaders-that took him to the heights of professional and personal achievement. He's managed some of the world's top recording artists, ballplayers, and race-car drivers, and helped run some of the organizations in sports and entertainment. He's grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences. The secret, Siegel says, is to know what makes others tick. For some, it's financial security; for others, it's respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick. The nine universal rules outlined in "Know What Makes Them Tick" include: see where you want to be, not where you are find your ambassadors and show what's in it for them. Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It's an eye-opening guide to a unique and powerful approach that anyone can use.
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About the Author

Max Siegel, CEO of Max Siegel Inc., a sports and media conglomerate, made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that, at Sony/BMG, he was on the executive team that managed the careers of Britney Spears, Justin Timberlake, and Usher, and was president of Zomba Gospel. The coauthor of About My Father's Business: Merging Ministry and Industry, he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana. G.F. Lichtenberg is the author of Playing Catch with My Mother, a memoir, and coauthor of books on business, new media, education, and self-help. A professor of creative writing at Columbia University, he lives in New York City.

Reviews

"Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner--an empowering feeling if ever there was one." -- Chris Gardner, author of The Pursuit of Happyness and Start Where You Are "Working with Max closely for over a decade, I have benefited personally from the treasures in this book--and I am a walking testimony to its real-life benefits." -- Kirk Franklin, Seven-Time Grammy Award Winner "In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality." -- Ken Mok, television producer, America's Next Top Model "Who is this book for? Anyone who wants to make a difference." -- Bob Johnson, founder of Black Entertainment Television, chairman of The RLJ Companies, and owner of the Charlotte Bobcats "Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone who's ever wished for a Siegel to represent him or her, it's all right here in Know What Makes Them Tick." -- Tony Gwynn, Eight-time National League Batting Champion, Baseball Hall of Fame; and Alicia Gwynn, Philanthropist "When Max speaks, people listen ... and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel. -- Chuck Wielgus, CEO of USA Swimming

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