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Based in the New York City area, M. S. King of TomatoBubble.com fame is a private investigative journalist and researcher. A 1987 graduate of Rutgers University, King's subsequent career in Marketing & Advertising has equipped him with a unique perspective when it comes to understanding how "public opinion" is indeed scientifically manufactured. Madison Ave marketing acumen combines with 'City Boy' instincts to make M.S. King one of the most tenacious detectors of "things that don't add up" in the world today. Says King of his admitted quirks, irreverent disdain for "conventional wisdom," and uncanny ability to ferret out and weave together important data points that others miss: "Had Sherlock Holmes been an actual historical personage, I would have been his reincarnation." King's other interests include: the animal kingdom, philosophy, chess, cooking, literature and history (with emphasis on events of the late 19th through the 20th centuries).