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Introduction
1 The Kickstart Marketing process
2 Review your business
3 Review your marketplace
4 Match your marketing mix
5 Strategic analysis
6 Product marketing
7 The marketing toolkit
8 The realities of retail
9 Strategic selling
10 Catching and keeping customers
11 The marketing message
12 The importance of image
13 The power of clients and contacts
Index
Linda Hailey is a marketing consultant specialising in planning and marketing for small businesses. Her twenty year career in advertising and marketing has included an 8 year stint as Creative Director and Marketing Manager at Sydney radio station 2WS. Linda now runs her own consultancy business for small business people and also presents seminars on marketing, customer service and business development for small business groups.
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