Introduction

1 The Kickstart Marketing process

2 Review your business

3 Review your marketplace

4 Match your marketing mix

5 Strategic analysis

6 Product marketing

7 The marketing toolkit

8 The realities of retail

9 Strategic selling

10 Catching and keeping customers

11 The marketing message

12 The importance of image

13 The power of clients and contacts

Index

About the Author

Linda Hailey is a marketing consultant specialising in planning and marketing for small businesses. Her twenty year career in advertising and marketing has included an 8 year stint as Creative Director and Marketing Manager at Sydney radio station 2WS. Linda now runs her own consultancy business for small business people and also presents seminars on marketing, customer service and business development for small business groups.

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

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Table of Contents

About the Author