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Juice Master Keeping It Simple
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Promotional Information

/ Lead title The No.1 bestselling juicing author Jason Vale is back with his ultimate book of juices and smoothies. His complete recipe book contains recipes for over 100 easy and delicious juices and smoothies to help you lose weight, get healthy and feel fantastic. / Jason Vale has a strong media profile: Jordan famously lost 2 stone when coached by Jason; his health seminars run all over Europe; and he appears regularly on TV and radio shows. / The juice market value increased by an impressive 36% between 1999 and 2004 reaching GBP2.32 billion, and is predicted to continue to grow further to a predicted GBP3 billion by 2009. / Jason's previous book 7lbs in 7 Days Super Juice Cleanse reached number 1 both on Amazon and on Play.com. / Strong publicity guaranteed - extensive author publicity tour will result in strong coverage in the UK and Ireland. / Marketing activity will include online promotions targeting the core fan base through the author website and other health/diet websites. In addition 3rd party partnerships are planned with Philips and his juice bars. / Jason has a major international deal to brand Philip's range of juicers. / In 2006 the first Juice Master juice bar was opened in Sheffield University NUS. More Juice Master juice bars are planned. / Competition: Innocent Smoothie book (13,807 TCM) Superjuice (102,050 TCM)

About the Author

Jason Vale, the Juice Master, is a successful health and lifestyle coach and TV presenter. A fantastic advert for what he preaches: fit and healthy, he is a former chocolate-bingeing, lager-drinking chain smoker who has turned his life around, and since 1994 he has personally helped thousands of people destroy their cravings for the unhealthy products we're addicted to. His seminars are consistently sold out.

Reviews

'The juice programme works! And if it can work for me I believe it can work for anyone.' Jordan 'We don't really do this, but I've got to say, it does work!' The Chris Evans Show, BBC Radio 2 on '7lbs in 7 Days Super Juice Diet' "I will definitely include juicing into my everyday diet because I felt it gave me so much more energy." News of the World "Just like Jordan, Jason Vale is living proof that his eating plan delivers results" New! magazine

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