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The Juice Generation
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About the Author

Eric Helms is the founder of Juice Generation, the independent chain of juice bars. In 2009 he co-created Cooler Cleanse with Salma Hayek, which delivers detoxifying juice cleanses and raw food meals nationwide. He grew up in Virginia and lives in New York City.

Reviews

"The Juice Generation is driven by the mission of making juicing and blending accessible, exciting, and even more importantly, a long-term, happy green habit." -- Salma Hayek
"Juicing helps feed my soul and feed my cells and the carrots help me read the fine print." -- Katie Couric
"I come from a Southern family, so my taste leans more towards butter and sugar than veggies. A few years ago, I had a juice that changed it all for me-a mix that's better than any po' boy you'll ever eat. The vegetables in their purest form are refreshing and palate cleansing." -- Blake Lively
"I am ruled by my juicer. Anything green that's not nailed down ends up being juiced. If my wife is right and you are what you eat; I'd rather be lean and green than hot and beefy." -- Jason Bateman
"I feel like I'm being rewarded with every sip, especially with the green juices, and watching my children drink all those greens is the greatest feeling, knowing they are consuming all the right nutrients." -- Naomi Watts
"Juicing is definitely a part of my regular diet. Having fresh juices is mandatory for me, because it makes it easy to get all your veggies down." -- Kristen Bell
"Juice cleanses are the perfect way to get back on track after you've had a weekend full of consecutive pig-out sessions. They're also just an easy, great way to do something healthy for your body." -- Gayle King
"Juicing was the beginning of a deeper understanding of nutrition. I'm pushing myself to go as green as I can with juicing and keep the fruits to a more modest percentage. I feel better and it keeps my energy more even." -- Edward Norton
"Making healthy food choices and preparing them takes a great deal of time, often time that I don't have. Juicing takes the work out of the equation. I can't think of anything that makes me feel as good and is as easy to do." -- Michelle Williams
"I started a personal juicing program, which has had a profound effect on maintaining high energy levels, clear skin and fast-growing, healthy hair." -- Martha Stewart

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