Introduction 1
Part I: New Tools for New Times 5
Chapter 1: Best Messages: Land Jobsand Leap Ahead 7
Chapter 2: Mobile Meets Job Search 15
Chapter 3: Newcomer Letters that Persuade 27
Part II: Essential Job Search Letters 45
Chapter 4: Job Ad Reply Letters and Notes 47
Chapter 5: Getting Help: Networking Letters 85
Chapter 6: Prospecting Letters 103
Chapter 7: After-Interview Letters 121
Part III: Creative Fresh Messages 139
Chapter 8: Social Media Messages 141
Chapter 9: Branding Statements, Bios, Profiles, and Speeches 151
Chapter 10: Interview Leave-Behind Docs 183
Chapter 11: References and Recommendations 195
Chapter 12: Online Portfolios, Prezis, and Videos 213
Chapter 13: Getting Ahead in the Job You Have 221
Part IV: Best Writing Elements 235
Chapter 14: Writing Your Way to a Job 237
Chapter 15: Language That Snap-Crackle-Pops 247
Chapter 16: Great Lines for Success 263
Chapter 17: Job Seeker’s Skills Finder 279
Part V: The Part of Tens 299
Chapter 18: Remember Ten Social Forget-Me-Not Tips 301
Chapter 19: Top Ten Google Tips for Jackpot Job Search 307
Appendix: Directory of Job Letter Writers 319
Index 327
Joyce Lain Kennedy is a nationally syndicated careers columnist. Her column, CAREERS NOW, appears twice weekly in newspapers and on websites across the U.S. Kennedy is the author of seven career books, including the award-winning Job Interviews For Dummies and Resumes For Dummies.
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