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Jim's Book


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Table of Contents

Prologue vii Summary of the Jim's Group Structure xi Introduction: 'The Real Jim' xiii 1 The Early Years 1 2 The Accidental Gardener 17 3 Jim's Calling 31 4 This Little, Short-term Mowing Business 43 5 Divorce 65 6 The Jim's Brand Expands 73 7 The Jim Way 89 8 Winning the Lottery 101 9 Growth 113 10 Business Can Be Tough 129 11 Jim's Training 145 12 The Franchisee Experience 163 13 'A Serial Firer' 175 14 Revolt in the Ranks 187 15 Tackling Insurance 205 16 Looking for The One 213 17 Duelling Diggers 225 18 Funding a Lifelong Passion 235 19 It's All About Character 247 20 Looking to the Future 259 Endnotes 265 About the Author 267 Acknowledgements 269 List of Interviewees 271 Index 273

About the Author

Catherine Moolenschot is a novelist, biographer and public speaker. Learn more at

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