Dr. Louie W. Attebery is an authority on American folklore. He is former chairman of the Department of English at The College of Idaho in Caldwell, Idaho. He has written several books, numerous articles and given numerous talks on American and Western folklore, and was a member of the first executive council of the Western Literature Association.
"Finally, someone's written a biography of J.R. "Jack" Simplot. Idaho's spud king, and sometime computer-chip angel, is known for his homespun humor." - The Idaho Business Review, Steven Anderson "First detailed biography of J. R. Simplot, one of Idaho and the West's most successful entrepreneurs." - Dave Wilkins, Capital Press