Gidon is the founder and CEO of Root Source. Gidon made Aliyah to Israel in 1978 at age 14, and spent close to a decade in advanced Jewish studies institutes (Yeshivas) and the Israel Defense Forces (IDF). Raised as an Orthodox Jew, Gidon has kept Jewish traditions his entire life. Quite unexpectedly, in 2005, he felt a personal call from Hashem (God) to begin to reach out to Christians in friendship, to bless and educate them about Jewish life, thought, and insights about Hebrew Scriptures.
Bob O'Dell is an evangelical Christian, former high-tech executive with Motorola and Wintegra, and astronomy enthusiast. Living in Texas, Bob has worked with Israeli Jews for over 25 years.
Gidon and Bob founded Root Source to promote Gidon's vision of Israeli Jews teaching Christians worldwide.