About the Author

Adam Alter is an Associate Professor at New York University's Stern School of Business, and holds an affiliated appointment within the Psychology Department. He is the author of the New York Times bestseller Drunk Tank Pink- And Other Unexpected Forces That Shape How We Think, Feel and Behave and has written for The New York Times, New Yorker, Atlantic, Wired, Popular Science and numerous other publications.

Reviews

A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times
*MALCOLM GLADWELL*

Brilliant. Irresistible offers a crucial understanding of how we are psychologically tethered to our devices, along with much-needed solutions
*SUSAN CAIN author of QUIET*

Essential reading if you’ve ever wondered why some experiences are so addictive, and how to regain control of your time, finances, and relationships
*CHARLES DUHIGG, author of THE POWER OF HABIT*

An important, groundbreaking book about why we're addicted to technology, how we got here, and what we should do next
*ARIANNA HUFFINGTON, author of THRIVE*

There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts. Your sanity will thank you for reading it
*OLIVER BURKEMAN, author of THE ANTIDOTE*

Irresistible digs down into exactly how technology has us hooked by tapping into our deepest needs and desires … brims with insightful studies
*The Times*

Contains smart and ­fascinating analysis of how social media apps, gambling sites and computer games have been engineered to hook users ... offers insights that apply far beyond the scope of internet addiction
*New Statesman*

A book which lives up to its title ... chock-full of stories, characters galore, and statistics to make you gasp. It's very entertaining
*New Scientist*

Fascinating ... compelling ... Irresistible makes some vital points
*Daily Telegraph*

Illuminating … fascinating
*Observer*