The Invisible Grail
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About the Author

John Simmons is verbal identity director for Interbrand, the world's leading brand consultancy. Over recent years, he has almost invented the discipline of verbal identity as a natural twin to visual identity. His approach is far from being abstract and theoretical. He is committed to helping people to love words and use them more effectively. His advice, and his example, are widely followed by senior business people, marketing professionals and brand practitioners around the world. His previous book, We, Me Them and It received high praise and recommendations from sources as diverse as the Chairman of Unilever, USA Today, and the magazines Marketing and FHM. John is based in London and travels extensively. Most recently he has been working with Air Products in the US, Orange in the UK, Sasol in South Africa and Guinness globally.

Reviews

"How to make love, not war, with words. The Invisible Grail is absolutely chock full of insight and fresh ideas about brands, business and language." -- James Hill, Chairman, Birds Eye Wall's "If you are writing for any business, at any level, then please stop now. And do not start again until you have read this book. There's something incredibly persuasive about John Simmons. But he doesn't just persuade us to take more risks with words in business - with The Invisible Grail he shows us how." -- Martin Hennessey, Creative Director, The Writer "In prose that's friendly, accessible and highly readable, John Simmons takes the reader on a journey that demonstrates the importance of storytelling - and of the writer, in our business, culture and lives." -- Christina Patterson, Director, the Poetry Society

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