Drop everything you're doing; growing up - moving from technology centred to human-centred products; the move to information appliances; what's wrong with the PC? there is no magical cure; the power of infrastructure; being analog; why is everything so difficult to use? human-centred development; want human-centred development? reorganize the company; disruptive technologies; a world of information appliances. appendix: examples of information appliances.
Don Norman's dramatic transformation from design critic to digital designer has made his observations in The Invisible Computer even more insightful and inciteful. -- Michael Schrage, Research Associate, MIT Media Lab, and authorof Getting Real
Business Week has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.
Don Norman has established himself as high technology's leading thinker on user interfaces and on why PCs are too complex.* Wall Street Journal *
...the bible of 'post-PC' thinking.* Business Week *