1 Tool
The Portfolio Map p. 10
Explore Portfolio p. 14
Exploit Portfolio p. 27
Explore and Exploit p. 37
2 Manage
Strategic Guidance p. 50
Explore Portfolio Management p. 70
Exploit Portfolio Management p. 109
3 Invent Pattern Library
Frontstage Disruption p. 142
Backstage Disruption p. 162
Profit formula Disruption p. 188
Assessment Questions for Leaders p. 212
4 Improve Pattern Library
Value Proposition Shifts p. 230
Frontstage Driven Shifts p. 242
Backstage Driven Shifts p. 254
Profit Formula Driven Shifts p. 266
Questions for Leaders p. 280
5 Culture
The Culture Map p. 296
Designing an Exploration Culture p. 308
Innovation Culture Readiness Assessment p. 314
Dr. Alexander Osterwalder (www.strategyzer.com) is the lead author
of the international bestsellers Business Model Generation, and
Value Proposition Design, and a passionate entrepreneur, and
speaker. He co-founded Strategyzer, a software company specializing
in tools and content for strategic management and innovation. Dr.
Osterwalder invented the "Business Model Canvas," the strategic
management tool to design, test, build, and manage business models,
which is used by companies like Coca Cola, GE, P&G, Mastercard,
Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading
organizations and top universities around the world, and is a
visiting professor for 2018 at Stanford.
Yves Pigneur is co-author of Business Model Generation and a
professor of management and information systems at the University
of Lausanne. He has held visiting professorships in the United
States, Canada, and Singapore. Yves is a frequent guest speaker on
business models in universities, large corporations,
entrepreneurship events, and international conferences.
Alan Smith helped create the Value Proposition Canvas with Alex
Osterwalder and Yves Pigneur, and the breakthrough design for the
international bestseller, Business Model Generation. He co-founded
Strategyzer.
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