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International Sport Management
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International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: -To outline the issues associated with international sport management -To examine sport using a unique perspective that emphasizes its status as a global industry -To introduce the structure of governance in international sport -To examine the management essentials in international sport -To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
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Table of Contents

Part I. Issues in International Sport Management Chapter 1. Key Concepts and Critical Issues Key Concepts Sport Management Issues in the Global Sport Environment International Competencies for Sport Managers Summary Chapter 2. Strategic Management in International Sport Reasons to Enter the Global Marketplace Global Expansion and Comparative Advantage Strategic Management Process Global Strategies in the Sport Industry Trend Analysis in the Sport Industry Social Responsibility Guidelines Future Trends in International Sport Industry Summary Chapter 3. Intercultural Management in Sport Organizations Why Intercultural Management Matters National Culture Organizational Culture Culture Shock and the Role of Human Resources Employee Socialization Summary Part II. Field of Play in International Sport Chapter 4. Sport in North America Economic Impact of U.S. Sport Structure and Governance of Sport in the United States Professional Sport in the United States Amateur Sport in the United States Structure of Sport in Canada Professional and Elite Sport in Canada Amateur Sport in Canada Summary Chapter 5. Sport in Latin America Geography and Background of Latin America Cultural Foundations of Sport in Latin America Structure of Latin American Sport Systems The Sport Industry in Latin America International Sporting Events and Regional Governing Bodies Summary Chapter 6. Sport in Europe Geography and Background of Europe The European Sport Model Economics of Sport in Europe European Sport Law European Sport in the Global Marketplace Sport in Eastern Europe Summary Chapter 7. Sport in Africa and the Middle East Geography and Background of Africa and the Middle East The Colonial Experience and Sport in Africa Current Role of Sport in Africa and the Middle East Sport Organizations in Africa and the Middle East Summary Chapter 8. Sport in South Asia, Southeast Asia and Oceania Geography and Background of South Asia, Southeast Asia and Oceania Role of Sport in South Asia, Southeast Asia and Oceania Sport Development and Governance in South Asia, Southeast Asia, and Oceania Managing Sport in South Asia, Southeast Asia, and Oceania Staging Sport Megaevents in South Asia, Southeast Asia, and Oceania Summary Chapter 9. Sport in Northeast Asia Geography and Background of Northeast Asia Sport in Northeast Asia Sport Governance in Northeast Asia Professional Sport in Northeast Asia Major Sport Events in Northeast Asia Summary Part III. Governance in International Sport Chapter 10. Olympic and Paralympic Sport Olympic and Paralympic Organization Structure and Governance History and Commercial Development of the Olympic and Paralympic Games Corruption and Reform Staging the Olympic and Paralympic Games Social and Ethical Issues in Olympic and Paralympic Sport Fair Play on and off the Playing Field Summary Chapter 11. International Sport Federations What Are International Federations? International Federations and National Federations Management of International Federations Summary Chapter 12. Professional Sport Leagues and Tours Structure and Governance of International Professional Sport Leagues Economic Nature of Professional Sport Leagues Revenue Sources for Professional Sport Leagues Competition Among Leagues Summary Chapter 13. International Youth, School, and Collegiate Sport Defining Youth, School, and Club Sport Governance and Organization of International Youth Sport Events Governance and Organization of School Sport Governance of Club Sport Summary Part IV. Management Essentials in International Sport Chapter 14. Macroeconomics of International Sport Role of Sport in a National Economy Macroeconomic Effects of Sport Tangible and Intangible Effects Primary Impact of a Sport Event Multiplier Effect Long- and Short-Term Benefits From Sport and the Legacy Effect Summary Chapter 15. Business and Finance of International Sport Leagues North American League Model European League Model East Asian League Models Consequences of League Design and Team Ownership Summary Chapter 16. Corporate Social Responsibility, Sport, and Development Defining Corporate Social Responsibility Emergence of Corporate Social Responsibility in Sport Approaches to Understanding Corporate Social Responsibility in Sport Corporate Social Responsibility in Sport and Economic Development The United Nations Global Compact Summary Chapter 17. International Sport Law What Is International Sport Law? Conflict Resolution in International Sport Athlete Representation and Athlete Rights Promoting Sport for All Integrity of International Sport Summary Chapter 18. Managing Service Quality in International Sport What Is a Service? Service Quality in International Sport Service Failure and Recovery in International Sport Summary Part V. International Sport Business Strategies Chapter 19. International Sport Marketing Marketing Principles and Terms The International Sport Consumer Marketing and Sponsorship in a Global Economy International Brand Management Summary Chapter 20. New Media and International Sport What Is New Media? New Media Technologies New Media and Sport Content New Media Challenges New Media Dimensions Summary Chapter 21. Sport Facilities Management Types of Facilities Facility Personnel Management Structure Options Issues in Facility Management Risk Management Summary Chapter 22. International Sport Tourism Core Principles and Terms Economic Impact of Sport Tourism Social Costs and Benefits of Sport Tourism Legacy Effects of Sport Tourism Sport Tourism Planning and Evaluation Summary

About the Author

Ming Li, EdD, is professor in sports administration and chair of the department of sports administration in the College of Business at Ohio University, USA. Li received his doctorate in sport administration from the University of Kansas. His research interests are in financial and economic aspects of sport and management of sport business in a global context. Li is a former president of the North American Society for Sport Management (NASSM) and currently is serving as commissioner of the Commission on Sport Management Accreditation (COSMA). He is a member on the editorial board of the Journal of Sport Management and Sport Marketing Quarterly and has coauthored two books in sport management. He is guest professor of six institutions in China, including the Central University of Finance and Economics and Tianjin University of Sport. Li served as an Olympic envoy for the 1996 Atlanta Olympic Games. He also served as a consultant for the 2010 Guangzhou Asian Games Organizing Committee. Eric W. MacIntosh, PhD, is an assistant professor in the faculty of health sciences, School of Human Kinetics at the University of Ottawa, Ontario, Canada. Previously, he was assistant professor at Slippery Rock University in Pennsylvania. MacIntosh earned his doctorate in kinesiology from the University of Western Ontario with a specialization in sport management. His research focuses on organizational culture theory, and he is a frequent consultant to sport organizations regarding organizational culture. He has presented his research at sport management conferences both national and internationally and has been published in sport management journals. MacIntosh serves as the division chair of sport and tourism for the Administrative Sciences Association of Canada and is a member of the North American Society for Sport Management. He is the former student president of the North American Society for Sport Management. In his free time, he enjoys hockey, exercise, and adventure racing. MacIntosh resides in Orleans, Ontario, Canada.Gonzalo Bravo, PhD, is an assistant professor of sport management at West Virginia University, USA. A native of Santiago, Chile, Bravo completed a master's degree in sport administration from Penn State University and a PhD in sport management from Ohio State University. Before joining academia, he worked as sport director in a large sport organization in Chile. His research interests focus on issues in organizational behavior and sport management as an academic discipline. His work has been published in the International Journal of Sport Marketing and Sponsorship, Sport Management Education Journal, and the Journal of Sport Management. He has presented invited lectures and keynote speeches in Brazil, Chile, China, Japan, Mexico, and Venezuela. Bravo is member of the North American Society for Sport Management and the North American Society for the Sociology of Sport. He also serves as the vice president for the Latin American Association for Sport Management and scientific director for the Latin American Association for Socio-Cultural Studies in Sport.

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