RON WILLINGHAM is the founder and CEO of Integrity Systems, an international leader in sales and customer service training and development that has conducted courses in over sixty-five countries and has been translated into seven languages. He lives in Phoenix, Arizona.
“Powerful, insightful, and practical. Integrity Selling for the
21st Century dispels outdated methods and techniques and replaces
them with a dynamic six-step process for success… A must-read for
any sales professional.”
—Alex Perriello, president and CEO, Coldwell Banker Real Estate
Corporation
“Integrity Selling® is a wonderful tool that analyzes what makes
people buy, and breaks down the process into simple and usable
bites.”
—Dennis Manning, president and CEO, Guardian Life Insurance Company
of America
“Ron Willingham’s new book helps salespeople realize that customers
are not persuaded so much by what they say but by who they are and
how they relate to others. It’s a refreshing book that peels back
the artificial layers of traditional selling and exposes the true
essence of sales success.” —Gerhard Gschwandtner, founder and
publisher, Selling Power
“The Integrity Selling® program reminds us there is more to sales
than being customer-focused. It’s going the extra mile to solve
needs, not fill wants. It’s making the conscious decision to do
things right for people because it’s the right thing to do. Now,
more than ever, those who believe in ethics, trust, honesty,
responsibility, and integrity succeed. Those who don’t, do
not.”
—Barry Griswell, chairman, president, and CEO, Principal Financial
Group
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