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Inspired INC.
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About the Author

LISA MACCALLUM is co-author of the book Inspired INC. and Founder of Inspired Companies. A former Nike Vice President, Lisa advises large companies on how to build trust, resilience and brand distinction in a world where customers, employees and a range of other stakeholders have unprecedented power. She is a high impact public speaker, corporate board and c-suite advisor for internationally recognised brands, a World Economic Forum Young Global Leader and Councilor of Australia's Bond University. During her long career at Nike, Lisa held commercial and brand leadership positions in the USA and globally, specializing in long-term strategy, consumer positioning and business turnarounds. As Managing Director of the Nike Foundation she also led the teams responsible for launching award-winning Girl Effect and DesignedtoMove global alliance. EMILY BREW is co-author of the book Inspired INC. and a co-creator of Inspired Companies. As the principal of Brew Advisors, she is a brand strategist who helps organizations across sectors to deepen connections, fuel movements and instigate innovation to drive change. As Creative Brand Director for the Nike Foundation, Emily led the creative development of the breakthrough concept, the Girl Effect, which has been featured at the World Economic Forum, the Clinton Global Initiative and TED, among many others. She also led the team that created The Clock is Ticking, which won the TED Ads Worth Spending Challenge in 2011.

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Inspired INC illustrates how Inspired Companies succeed in a world low on trust and high on distributed power of ordinary people. If you're running an Inspired Company your workday looks like this: You have a mission with many winners. You execute it with passion. You are unapologetic in your refusal to be railroaded by existing systems or corporate norms. You are committed to doing the right thing. You take direction from your consumers, employees and company "outsiders". They give you their support and trust in return. All of your profits are derived from your mission, not from penalizing your customers or other stakeholders. That's a company the world will get behind. A world as invested in your success as you are.

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