Promotional Information

Based upon the authors' research and professional campaign experience, this work presents the theoretical areas upon which political consultants draw when making strategic and tactical decisions in political campaigns.

Table of Contents

Series Foreword by Robert E. Denton, Jr. Introduction by Dan Nimmo The Evolution of Political Campaigning Modern Political Communication Consulting Understanding the Public Opinion Process in the United States Understanding Political Leadership Political Communication Effects Political Communication Research Methods and Applications Political Advertising Legal and Ethical Considerations References Index

About the Author

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at The University of Alabama. GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at The University of Alabama.