Table of Contents

Contents
Preface
Part One: Metaphysics
Chapter 1: The Purpose of Metaphysics
The Infinite Staircase
Chapter 2: The Metaphysics of Entropy
What Is Entropy?
Stair 1: Physics: Entropy and the Aftermath of the Big Bang
Stair 2: Chemistry: The Emergence of Emergence
Stair 3: Biology: ". . . Then a Miracle Occurs"
Chapter 3: The Metaphysics of Darwinism
What Is Darwinism?
Stair 4: Desire: The Darwinian Mean
Stair 5: Consciousness: A Darwinian Theory of Forms
Stair 6: Values: A Darwinian Social Contract
Stair 7: Culture: The Transformation of Evolution: From Genes to Memes
Chapter 4: The Metaphysics of Memes
What Are Memes?
Stair 8: Language: The Fabric and Fabricator of Memes
Stair 9: Narrative: Inventing Strategies for Living
Stair 10: Analytics: Testing and Refining Strategies for Living
Stair 11: Theory: One Meme to Rule Them All
Chapter 5: Being: A Bridge to Ethics
Part Two: Ethics
Chapter 6: Making the Turn
Chapter 7: Understanding Goodness
Chapter 8: Honoring the Ego
Chapter 9: Doing Good
Chapter 10: Being Mortal
Conclusion
Acknowledgments
Bibliography
Index

About the Author

Geoffrey Moore is an author, speaker, and high-tech business advisor best known for his seminal book, Crossing the Chasm, first published in 1990, still in print, having sold over a million copies, translated into over a dozen languages, and still being required reading in most business schools. Since then he has published six other bestselling business books and advised leading high-tech enterprises including Salesforce, Microsoft, Intel, Adobe, Autodesk, Box, Airbnb, and Splunk.

Moore has a bachelors degree in American literature from Stanford University and a PhD in English literature from the University of Washington, where his dissertation was on strategies for living in Spenser's The Faerie Queene. Subsequently, he taught literature, conceptual models, and writing for four years at Olivet College before returning to the Bay Area to take up a career in business.