Promotional Information

From the bestselling author who taught us how to get users Hooked on technology, an indispensable guide to how we can combat our addiction to technology and master the skill of the century: becoming indistractable.

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.

Reviews

Indistractable zeroes in on one of the biggest challenges of our time: managing our attention. Nir Eyal provides the most practical and realistic approach yet to balancing technology with well-being
*Mark Manson, author of 'The Subtle Art of Not Giving a F*ck'*

Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life
*Matt Haig*

Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Your brain (not to mention your spouse, your kids, and your friends) will thank you for reading it
*Oliver Burkeman*

The best guide I've read for reclaiming our attention, our focus and our lives
*Arianna Huffington*

This book is essential reading for anyone who wants to preserve islands of focused attention – and good personal relationships – at a time when digital devices pull us away from our priorities and our loved ones. I’m putting many of Eyal’s ideas into practice
*Jonathan Haidt, author of 'The Coddling of the American Mind' and the 'The Righteous Mind'*

In a world filled with noise, Indistractable provides a framework that will deliver the focus you need to get results
*James Clear, author of 'Atomic Habits'*

This book has done more to change the way I see the world than anything I've read in the past several years
*Shane Snow, author of 'Dream Teams' and 'Smartcuts'*

Being indistractable is the essential skill for our time. Skip this book at your peril. My advice is this: Read it. Live it. Repeat
*Greg McKeown, author of 'Essentialism'*

Now there’s a way we can regain our ability to focus. It’s been created by behavioural designer Nir Eyal, and he should know: in a former life, he designed some of the techniques that Silicon Valley companies use to make addictive products. And he’s spent five years fine-tuning the concentration strategies that can make you more productive
*Red*

As a lifelong procrastinator, I'm painfully aware of how much productivity-related advice there is out there and how little of it is actually helpful. Indistractable is an exception
*Tim Urban, author of WaitButWhy.com*

This book is full of insights, stories, cutting-edge research and – most helpful – concrete, manageable strategies for becoming indistractable
*Gretchen Rubin, author of 'The Happiness Project'*

I can think of no more important skill than focus and no better teacher than Nir Eyal. Being Indistractable is the skill of the century
*Shane Parrish, founder of Farnham Street*

Indistractable will help you make the most of your time and find peace and productivity in an increasingly distracting world
*Charlotte Blank, Chief Behavioural Officer, Maritz*

Indistractable puts humans back where we belong when it comes to distraction: in the cockpit of our own lives
*Anya Kamenetz, author of 'The Art of Screen Time'*

I really enjoyed Indistractable by Nir Eyal, who is the man who wrote Hooked in 2014, a book about how big tech got us hooked on our devices, which was huge at the time. He claims, controversially, tech addiction is not a thing. You get masses of really useful arsenal and some very interesting studies about how to be less distracted in this world
*Pandora Sykes*

Dive head-first into this book. Indistractable is a fascinating, visual and profoundly helpful guide to overcoming distraction. The deeper you dig into this book, the more productive you'll become
*Chris Bailey, author of 'Hyperfocus' and 'The Productivity Project'*

Indistractable is filled with both wisdom and humour. This is a valuable read for anyone navigating our modern world
*Dr. Richard M. Ryan, co-founder of self-determination theory*

In the future, there will be two kinds of people in the world. Those who read and apply the principles in Indistractable and those who wish they had read it sooner
*Kintan Brahmbhatt, Global Head of Product, Amazon Music*

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will
*Praise for 'Hooked', Matt Mullenweg, founder of Wordpress*

The book everyone in Silicon Valley is talking about
*Praise for 'Hooked', Stephen P. Anderson, author of 'Seductive Interaction Design'*