Beth Comstock, the former vice chair of GE, and their longtime head of business innovation and change initiatives, tackles the biggest issue in business --how to stay nimble, adapt faster, and constantly evolve in the face of almost daily change and disruption.
BETH COMSTOCK's mission is to understand what's next, navigate
change and help people and organizations do the same. She is the
former Vice Chair of GE, where she led efforts to accelerate new
growth and innovation, initiated GE's digital and clean-energy
transformation, seeded new businesses and enhanced GE's brand value
and inventive culture. As President of Integrated Media at NBC
Universal, Beth oversaw TV ad revenue and new digital efforts,
including the early development of hulu.com.
Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune, and Fast Company, she is also on the Forbes list of the most powerful women in the world.
"If there is one skill that more individuals and companies need to
hone it's imagination. And if there is one person who can teach us
how to do it, it's Beth Comstock. Woven together through own
journey, Comstock offers us simple and practical steps on things we
can all do to prepare ourselves for the future...or even invent
it." -- Simon Sinek, New York Times Bestselling Author of START
WITH WHY and LEADERS EAT LAST
"Full of wisdom about how to thrive in a bureaucracy-and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change" * Adam Grant *
"Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read." -- Phil Knight, founder of Nike and New York Times Bestselling Author, SHOE DOG
"Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners - and to vanquish the fear that holds them back from acting on what they see" -- Susan Cain * Susan Cain, New York Times bestselling author of QUIET *
"This book is a rare gift... an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won't soon forget" * Seth Godin *