Rod Judkins is an accomplished lecturer at Central St Martin's, one of the world's pre-eminent art schools whose alumni - ranging from artists like Lucien Freud, and Antony Gormley through to the designers Stella McCartney and Alexander McQueen - have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs at Psychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited at galleries including Tate Britain, The National Portrait Gallery and The Royal Academy.
Some business books are annoying because they try to tell you what to think. This one, however, shows you how to think. It features artfully simple prose, immersive and witty illustrations, and a range of eminently quotable aphorisms by anyone from Socrates to Pamela Anderson. Whatever job you are doing today, this book will help you do it better tomorrow, with a smile on your face... Both fun and stimulating. * Harpers Bazaar Online *