Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

The Icarus Deception
By

Rating

Product Description
Product Details

Promotional Information

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance.

About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Reviews

If Seth Godin didn't exist, we'd need to invent him * Fast Company *
Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger * Forbes *
A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create * Management Today *

Godin (Tribes; Linchpin) here challenges listeners to focus on innovation and trust and to consider their work as art. Instead of offering the old advice of not flying too close to the sun (trying to excel), nor flying too close to the ground (taking it safe), Godin explains his view of the new "safety zone" in life and business. According to the author, conformity no longer leads to comfort, while creativity has become scarce, thus making it important to be unpredictable and brave by creating art out of a chosen career and everyday experiences; today's economy will reward the risk-takers. His theory portrays artistic effort as an attitude anyone can adopt, an approach to life that seizes new territory, makes new connections among personalities, and highlights working without a map. The author's own soothing, steady-paced reading nicely conveys the importance of this material. VERDICT This work demands serious consideration by erudite listeners interested in self-improvement. ["Godin attempts to soar, exhorting people to create art, then to create better art, and be inspired by other artists. Unfortunately, this loose collection of thoughts doesn't quite get off the ground. Godin has written more readable books, but his fans will love this, regardless," read the less ebullient review of the Portfolio Pr. hc, LJ Xpress Reviews, 12/21/12.-Ed.]-Dale -Farris, Groves, TX (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Ask a Question About this Product More...
Write your question below:
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Icarus Deception: How High Will You Fly? on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top