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ISE Entrepreneurship


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Table of Contents

PART 1 THE ENTREPRENEURIALPERSPECTIVE1 The Entrepreneurial Mind-Set2 Corporate Entrepreneurship 3 Generating and exploring new entries PART 2 FROM IDEA TOTHE OPPORTUNITY4 Creativity and the Business Idea5 Identifying and Analyzing Domestic and International Opportunities6 Protecting the Idea and Other Legal Issues for the EntrepreneurPART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN7 The Business Plan: Creating and Starting the Venture8 The Marketing Plan9 The Organizational Plan10 The Financial PlanPART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE11 Sources of Capital12 Informal Risk Capital, Venture Capital, and Going PublicPART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE13 Strategies for growth and managing implications of growth14 Accessing resources for growth from external sources15 Succession Planning and Strategies for Harvesting and Endingthe VenturePART 6 CASESCASE 1 TURNER TEST PREP CO.CASE 2 JIM BOOTHE, THE INVENTORCASE 3 A. MONROE LOCK AND SECURITY SYSTEMSCASE 4 BEIJING SAMMIESCASE 5 INTELLIGENT LEISURE SOLUTIONSCASE 6 THE BEACH CARRIERCASE 7 GORUMET TO GOCASE 8 THE GRILL KLEEN CORPORATIONCASE 9 MASI TECHNOLOGY CASE 10 NEOMED TECHNOLOGIESCASE 11 MAYU LLCCASE 12 NATURE BROS LTD.CASE 13 AMY'S BREADCASE 14 SUPPLY DYNAMICSCASE 15 DATAVANTAGE CORPORATIONCASE 16 TIRE VALET: A MOBILE TIRE COMPANY

About the Author

Robert D. Hisrich is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird. He is also president of H&B Associates, a marketing and management consulting firm he founded. Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining Thunderbird, Dr. Hisrich held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at: the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Queensland University of Technology (Australia); The University of Puerto Rico; and the Massachusetts Institute of Technology. He has authored or co-authored twenty-five books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its seventh edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Dr. Hisrich has written over 300 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. Dean A. Shepherd. University of Colorado

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