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The I Love Trader Joe's Vegetarian Cookbook
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National print media campaign targeting cooking and vegetarian magazines and newspaper food sections Online recipe excerpts, reviews, and giveaways Newsletter co-op available

About the Author

The first time Kris Holechek walked into a Trader Joe's, she fell in love. Between the products and the culture, it was love at first bite, sip and slurp. Her love of Trader Joe's has become legendary among her family, friends and blog readers, so it was natural that she would begin compiling her tried and true vegetarian and vegan recipes based on her favorite products. When not wandering the aisles of Joe's, she can be found perfecting her vegan baking techniques and singing nonsensical songs to her cats in the Twin Cities.

Reviews

100 Best Vegan Baking Recipes-Kris-Holechek-9781569757147-14.95-Ulysses Press-9/20/09-9000-
Have Your Cake and Vegan Too-Kris-Holechek-9781569759202-17.95-Ulysses Press-4/12/11-1000-

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