About the Author

Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy's Iced Coffee, The Marshmallowist and Vinyl Me, Please. She also consults for innovation, marketing and other public relations consultancies on their go-to market strategies, raising CEO profiles and developing thought leadership. Lucy uses her own profile to demonstrate how other small businesses can do their own publicity. She regularly speaks on all aspects of publicity at events like Economy of Hours, General Assembly, Mothers Meetings and Work.Dot Life. She has been featured in Stylist magazine, Telegraph Connect, Guardian Small Business, Gorkana, Huffington Post, Mother & Baby magazine, Absolutely Mama and PR Moment, and has written a 10-day e-learning course for Highbrow on "How to get press for your business". She was recently awarded finalist in "Growth Business Enabler" from Startups.co.uk. Active on all major social channels, Lucy has a fast-growing and active user base on Instagram - @wernchat - where she focuses on delivering free tips and tools for small businesses and entrepreneurs looking to learn how to do their own publicity.

Reviews

I needed this book in my life right now! It's an easy to understand guide to promoting your business and yourself. It starts with the basics, of defining what your business is, what it provides, and who your customer is. The tone is positive and encouraging, yet also no nonsense. The writing is straight forward and complicated jargon is broken down for newbies like me. I went to the website and downloaded the pdfs mentioned in the book to complete the exercises. I started the first couple, and will definitely be returning to the book to finish the process. I learned a ton here, some that I will began implementing immediately in my work to grow and monetize my book blog.
Lucy's writing style had me jazzed up about some information that I'd read before and found daunting or boring. I feel affirmed that I'm on the right path, and my energy is renewed in believing that I am capable of doing the hard work to grow my business. I highly recommend this one!

Bloody love this book! I read it in 3 sittings and have taken so many tips from it. Lucy points to so many things a business owner can do to Hype themselves, some obvious, some less so, but all completely do-able. I have set myself up a PR action plan for 2020 and am excited about what lies ahead.

I love this book, it's so practical and motivating. It's packed full of ideas to help you get your small business in front of the right people, not just through traditional PR but by appearing on podcasts, writing guest blog posts, collaborating with influencers, putting on events and all sorts of other creative ways to grow your authority in your field. It gives you the practical tools you need to not only find these opportunities, but to execute them really well and get a great return on your time investment. As that's often all it takes; big budgets are not at all required to get good use out of this book!
Lucy walks you through everything in such a friendly and accessible way, and makes the whole idea of PR seem way less scary! This book has shown me that we are all more capable than we think of getting press coverage for our businesses, and the tools inside have empowered me to go out and start creating those opportunities for myself straight away! Thank you for sharing your knowledge so generously, Lucy!

Buy this book if you are a small business without the budget for a PR agency. It will help you enormously, and provide great insight if you are working with small business clients in other areas of their business. It's jargon free, or rather, it explains the jargon of journalists so you can speak their language and secure coverage.
A must-read. Highly recommended.