Lucy Werner is the founder of The Wern, a boutique consultancy
for publicity & design. She has 17-years publicity experience both
inhouse and for some of London's top agencies. In May 2021, she
created HypeYourself.com an online DIY PR & brand platform for
small businesses. She has written a best-selling book Hype Yourself
and her second book Brand Yourself is available for pre-order now,
written with the co-founder of her two children and creative
director Hadrien Chatelet.
She has worked with hundreds of creative entrepreneurs and teaches
on all things publicity for spaces such as Cass Business School,
Hatch Enterprise, UAL, Courier magazine and Second Home.
I needed this book in my life right now! It's an easy to
understand guide to promoting your business and yourself. It starts
with the basics, of defining what your business is, what it
provides, and who your customer is. The tone is positive and
encouraging, yet also no nonsense. The writing is straight forward
and complicated jargon is broken down for newbies like me. I went
to the website and downloaded the pdfs mentioned in the book to
complete the exercises. I started the first couple, and will
definitely be returning to the book to finish the process. I
learned a ton here, some that I will began implementing immediately
in my work to grow and monetize my book blog.
Lucy's writing style had me jazzed up about some information that
I'd read before and found daunting or boring. I feel affirmed that
I'm on the right path, and my energy is renewed in believing that I
am capable of doing the hard work to grow my business. I highly
recommend this one!
Bloody love this book! I read it in 3 sittings and have taken so many tips from it. Lucy points to so many things a business owner can do to Hype themselves, some obvious, some less so, but all completely do-able. I have set myself up a PR action plan for 2020 and am excited about what lies ahead.
* Amazon.co.uk *I love this book, it's so practical and motivating. It's packed
full of ideas to help you get your small business in front of the
right people, not just through traditional PR but by appearing on
podcasts, writing guest blog posts, collaborating with influencers,
putting on events and all sorts of other creative ways to grow your
authority in your field. It gives you the practical tools you need
to not only find these opportunities, but to execute them really
well and get a great return on your time investment. As that's
often all it takes; big budgets are not at all required to get good
use out of this book!
Lucy walks you through everything in such a friendly and accessible
way, and makes the whole idea of PR seem way less scary! This book
has shown me that we are all more capable than we think of getting
press coverage for our businesses, and the tools inside have
empowered me to go out and start creating those opportunities for
myself straight away! Thank you for sharing your knowledge so
generously, Lucy!
Buy this book if you are a small business without the budget for
a PR agency. It will help you enormously, and provide great insight
if you are working with small business clients in other areas of
their business. It's jargon free, or rather, it explains the jargon
of journalists so you can speak their language and secure
coverage.
A must-read. Highly recommended.
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