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Hug Your Customers
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About the Author

Jack Mitchell is the Chairman of Mitchells Family of Stores (Mitchells, Richards, Marshs, and two Wilkes Bashford stores), five of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.

Reviews

"It's all about service! That's what they taught me as a sales associate at Richards in the 70's and it's what they continue to show me as a customer in the year 2000. What a pleasure buying clothing from people who make you feel like family."
"I have been a customer and a friend of the Mitchells for many years and from day one everyone has greeted my wife and me with a hug, a smile and often times a good joke! They have been a beacon--and a leader--in developing sincere and deep relationships with their clients."

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