* Colour advertising campaign in THE GUARDIAN, INDEPENDENT, OBSERVER, TIMES, TIMEOUT and NME * Review coverage in the national press and music magazines * Submitted for trade promotions * Reading copies available
Born in Brooklyn in 1933 and graduating from law school in the 1950s, Walter Yetnikoff went on to become president of CBS Records from 1975 to 1990, creating the most prestigious and profitable stable of artists in music history.
'Yetnikoff regales us with tales of outrageous behaviour, mainly his own. The style he adopts is clipped macho, not so much kiss- and-tell as snort-and-yell, with enough Yiddish slang thrown in to justify a glossary...Howling at the Moon stands as a fable of a bygone era' Robert Sandall, Sunday Times 'Howling at the Moon is terrific bluff and bluster...a literary bull in a china shop. Richly narcissistic, it's heady with life, vigour and the most tremendous gall' Q 'It is as an entertaining, high-grade gossip sheet that this Brooklyn-born Caligula's memoirs function primarily, but they also provide an invaluable account of key stage in the history of he music industry...Yetnikoff's chutzpah shines through this book in all its grotesque and hilarious guises' Observer * 'A blisteringly entertaining read' Independent *.
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