Johan Idema is a passionate promoter of innovation in the art world. He works as a consultant, writer, and cultural entrepreneur. He specialises in creative concept development, business planning and innovation management.
"Idema challenges us to shape our own view, rather than to
necessarily agree with him. After all, sparking the right questions
is much more inspiring than providing clear-cut answers."
- Wim Pijbes, General Director Rijksmuseum