The defining story of the exhilarating rise of Snapchat - from a frat boy fantasy to a multi-billion dollar unicorn start-up that has dramatically changed how we communicate.
BILLY GALLAGHER is an MBA candidate at Stanford's Graduate School of Business. He has worked in venture capital and as a writer at TechCrunch, which he joined as a Stanford sophomore, writing a profile of a popular startup on campus- Snapchat. Billy wrote over a dozen exclusive pieces on Snapchat. His writing has also appeared in the New York Times and Playboy.
A fast-paced, highly readable history of one of the defining
companies of our time. If you're interested in Snapchat, or just
plain mystified by it, you must read this book.
*Brad Stone, author of THE EVERYTHING STORE and THE UPSTARTS*
A first-rate behind-the-scenes business story
*Blake J. Harris, author of CONSOLE WARS*
Gallagher takes you as close as you can get … [A] surprisingly
candid book. It will probably remain the long-lasting, definitive
history of the early years of a company whose unique feature is how
briefly its media and messages last
*Washington Post*
In the grand tradition of Ben Mezrich's The Accidental
Billionaires... an engaging look into a fascinating subculture of
millions
*Booklist*
Breezy...How to Turn Down a Billion Dollars ably if uncritically
chronicles the short history of a young company catering to young
users, with a young chief executive, and reveals, intentionally or
not, the limitations that come with that combination
*Wall Street Journal*
A timely biography… [Billy Gallagher] has both the connections and
tech industry savvy to qualify as a compelling Snap biographer, and
How To Turn Down A Billion Dollars does succeed in the difficult
task of explaining Snapchat’s appeal
*Financial Times*
Compelling ... paints a vivid portrait of the qualities you need to
build a start up
*Sunday Times*
Timely and entertaining ... packed with personal detail and
fly-on-the-wall quotes
*The Week (Book of the week)*
A cracking read ... [Gallagher] is superbly connected and
meticulously thorough. This is one of the best narratives of
internet startuppery I have read
*BA Business Life*
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